Branding Your Project
Branding is a more sophisticated form of marketing communication. The purpose of branding a project is to associate an emotion or a feeling with your project. This is exactly what marketing people try to do when they brand a product. For instance, The Coca-Cola Company hopes that you feel good about its products and that you will choose its products from a crowded store shelf because you like the image and emotion associated with it. Maybe it works. The purpose of branding a project is to associate a positive image and emotion with your work. This is not something most projects need to be concerned about. However, ask yourself some questions regarding the impact your project will have on the organization. Does it impact a large number of people or maybe the entire company? Will it require a culture change or a change in the way people do their job? Will your project make people nervous or afraid? For instance, will it result in efficiencies so that less people are required to do